History:

Founded in 2002  , LinkedIn is a social network that aims to connect job seekers with job opportunities, by creating an online space that would allow communication and interactions between demand and offer.

Furthermore  it can be said that the company feeds are about job acquisition, career promotions, and career-related topics rather than day to day life-related topics, which occurs with other Social Networks like Facebook and Instagram.

What LinkedIn has in common with other platforms is that it has managed to attract  a great quantity of users since its creation. To be exact LinkedIn has over 706 Million users globally, which allows it to be among the best networking tools out there at the moment.

Why to use Linked in 2021?

-As a Job seeker that is either passively or actively looking for a job, there couldn’t be  a better place to start seeding the path than LinkedIn. The platform offers the option of creating a profile for you to apply for jobs and also helping job opportunities reach you.  

Guide on how to create an effective profile on Linked in: 

  1. Create a career-focused profile showcasing skills and experience. 
  2. Add your connections  (workmates, family, classmates, friends) and  connect with companies profiles you are interested in. 
  3. Exhibit in your profile if you are looking for a job or not.
  4. Get people to endorse your skills
  5. Be active at least once a week and keep it updated

For more information on how to create a great profile click here 

-As a recruitment and outsourcing provider, I love interacting on the platform because it is the easiest and smoother way to connect with specific talent and businesses.  In my opinion it is worth it to use an additional paid membership like the sales navigator tool because it  allows you  to see more information about LinkedIn users, conduct boolean searches for specific demographics and reach more people. 

Recently Linked has added an additional feature, where job seekers can state what is their current status in the job market, making it easy for recruiters to reach out to great talent, avoid rejections and/or be an inconvenience to the other members that are not openly looking for a job. 

For more information on the Sales Navigator Tool click here and get a month free trial.

How is the company profitable? 

LinkedIn generates money through different channels; being the most representative: 

  • Job advertisement for external companies
  • Sales Navigator plans
  • Taylor -made products like training, seminars and web courses. 

To summarize:

“LinkedIn” is well known as one of the biggest networking tools out there right now, as it enhances your ability to connect with jobs and job opportunities.

To the likeness of other Social Networks  the company also originated in the states in early 2000 and has reached a bigger audience through the years. Some of the reasons Linked In is reaching a big audience could be the facilities it offers to both recruiters and jobseekers.

So if you want to broaden your options when looking for a job or in the recruiters case great talent LinkedIn should be the platform to use.

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